Playbooks

Proven strategies, frameworks, and insights to help you build and grow your outbound operations.

Outbound Strategy15 min read

B2B Outbound in 5 Steps: The Compact Roadmap for Full Calendars

Quickly generate recurring qualified first meetings — without spam, without complicated re-org. This 5-step plan compiles best practices: from target definition through technology to reply handling and scaling.

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Sales Strategy18 min read

Technical Selling: The Practical Roadmap for Modern B2B Sales

Selling today is no longer just about personality and relationship building. Those who remain successful in B2B combine sales competence with technical understanding, data-driven approaches, and automation — in short: Technical Selling.

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Outbound Strategy12 min read

Inbox Playbook: Cold Emails That Actually Get Replies

Most cold emails get deleted because they're irrelevant or untrustworthy. This playbook gives a repeatable, technical and scalable approach to write cold emails decision-makers will read — and respond to. Practical for SMBs in DACH and beyond.

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Sales Strategy15 min read

Forecast Alert: 5 Pipeline Failures That Make Your Numbers Unrealistic — and How to Fix Them Fast

Many forecasts look healthy—until deals don't close. Recurrent, easy‑to‑miss pipeline problems are usually the cause. This playbook identifies the five most common warning signs, gives quick detection checks, immediate fixes you can implement in your CRM, and an operational rhythm to restore forecast reliability within 30–90 days.

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TechnicalAvailable soon

Deliverability Masterclass: Email Deliverability Best Practices

Best practices for domain setup, warming strategies, and deliverability monitoring. Protect your main domain and scale safely.

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ConversionAvailable soon

Reply Handling Excellence: From Response to Qualified Meeting

SLA definitions, automatic routing, and qualification frameworks. Systematically convert replies into qualified meetings.

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