How it works - your custom AI outbound system, delivered and handed over in 14 days

We follow a repeatable, signal-driven 7-step process tailored for DACH B2B sellers of complex, explanatory solutions. Creating an AI outbound system that will generate 4+ qualified ICP meetings/month guaranteed or you don't pay.

Connects directly to your CRM of your choice:

HubSpot
Salesforce
Pipedrive
Close.io
Attio

This page walks you through exactly how we turn your buyer hypothesis into a live, measurable outbound engine. The center of our delivery is a 7-step workflow that converts research, signals, and AI-messaging into a fully automated outbound system - that we hand over to you with a playbook and dashboard. Below you'll find the fast-track 14-day timeline, with a detailed breakdown of the step-by-step process including deliverables per step, what needs to happen on your side, and the success criteria we guarantee.

fast-track 14-day timeline (at a glance)

Day 1
Kickoff meeting
Days 2-3
Understanding the buyer profile
Days 4-5
Building list of TAM (Total Addressable Market)
Day 6-7
Qualifying TAM with Signals
Days 8-9
Creating AI-based messaging sequences
Day 10-11
Setting up outbound infrastructure
Days 12-13
Linking to your CRM / Handover
Day 14
Launching Campaigns
Day 15+
Guarantee period begins (4+ qualified meetings/30 days)

The 7 Steps

1

Understanding the buyer profile

What we do:

Conduct a focused buyer discovery: stakeholders, buying process, decision criteria, objections, value drivers, competitive positioning, and buying signals typical in your industry.

Review existing account lists, ICP definitions, past outreach, and any available win/loss notes.

Deliverables:

Buyer brief (one-pager): decision-maker map, buying triggers, typical objections, 3 messaging hypotheses.

Sample target account personas (3-5 profile cards).

Client input & time:

60-120 minutes in week 1 for filling out the ICP questionnaire and providing access to your CRM.

Success metrics / acceptance:

Identified the ICP to target in outbound campaigns.

2

Building the TAM (Total Addressable Market = List with all possible buyer accounts)

What we do:

Compile a master list of accounts for the agreed ICP across the DACH region (or your target geography): firmographic filters, technographics, intent signals, and known targets.

Enrich contacts with company size, industry, revenue band, decision-makers, and baseline qualifying fields.

Deliverables:

Enriched TAM CSV + CRM import file (tier flag included).

Shortlist of Tier 1 accounts for Day 1 outreach.

Client input & time:

Provide any internal account lists to include/exclude (30-60 min), and CRM export access if available.

Success metrics / acceptance:

Completed TAM file with all relevant accounts in the target market.

3

Qualifying TAM with Signals (Scoring + Tiering)

What we do:

Score and tier the TAM using signals: intent (third-party providers), technographic fit, hiring/funding events, website behavior, engagement with your content (if available), and firmographic fit.

Create a prioritized list: Tier 1 (hot), Tier 2 (warm), Tier 3 (nurture).

Deliverables:

Tiered TAM with signal scores and filter logic documented.

Tier definitions and targeting rules (SOP).

Client input & time:

Approve scoring weights and thresholds (15-30 minutes).

Success metrics / acceptance:

Tier 1 list approved for initial sends; scoring logic documented for repeatability.

4

Creating AI-based messaging sequences for each account

What we do:

Generate personalized outreach per account using controlled AI workflows plus human review: subject lines, preview text, multi-touch email bodies, LinkedIn touch copy.

Apply conditional personalization rules tied to the tier and signal types.

Deliverables:

4-touch message sequences with account-specific personalization tokens.

Message variants and A/B test plan including dynamic personalization fields.

Client input & time:

Review and approve messaging bundle (60-90 min).

Success metrics / acceptance:

Messaging approved and templatized for automated personalization.

5

Setting up the outbound infrastructure

What we do:

Configure sending setup (domain setup, DNS, subdomains), warm-up plan, ESP/sequence tool with automation rules, tracking, and analytics.

Connect lead source and set sending rules and schedule.

Implement deliverability safeguards (DMARC, DKIM, SPF, automated spam score testing).

Deliverables:

Sending domain setup with DNS changes and subdomains

Fully configured sending tool with test sends, domain warm-up schedule, and deliverability monitor.

Client input & time:

Provide names for sending domain/email account and approve domain-forwarding.

Success metrics / acceptance:

Test sends successful + domain set-up successful and domain warm-up initiated.

6

Linking to your CRM + handover & ownership

What we do:

Route each lead directly into your CRM and assign owner + activity.

Map campaign activity back into your CRM: replies, activity logs, campaign tags.

Deliver a tailored handover pack: playbook, templates, reporting dashboard, SOPs for monitoring the outbound system.

Deliverables:

CRM import of all TAM accounts and contacts with complete company information and signals

Handover pack: playbook PDF, sequence templates, campaign monitoring SOP, reporting dashboard access.

Technical handover: accounts used, access granted, credentials list (secure handover).

Client input & time:

CRM admin time for mapping and import rules to set up proper connection with campaigns (30-90 min).

Success metrics / acceptance:

Campaign activity in CRM and first qualified meetings created; handover checklist signed off.

7

Launching the campaigns

What we do:

Soft launch to Tier 1 accounts with monitored ramping, live deliverability tracking, and immediate optimization on subject lines and CTAs.

Capture replies immediately, route to your SDR/AE, and provide follow-up message.

Deliverables:

Live campaign with live dashboard (real-time KPI view), reply handling SOP, and first optimization log.

Client input & time:

SDR/AE available to handle incoming replies and qualify meetings (same-day).

Success metrics / acceptance:

Campaign active, first replies observed, quality check (sample of 10 replies validated).

Post-launch: monitoring, guarantee activation & next steps

Day 15+: We monitor results for 30 days. If the agreed threshold of 4+ qualified ICP meetings/month is not met, we continue optimizing at no additional charge until the target is reached.

Optional managed services: ongoing campaign management after handover (separate agreement).

Deliverables - what you receive at day 14

✓Enriched, tiered TAM (CSV + CRM import)
✓ICP insight report and buyer signals documentation
✓4-touch AI-augmented sequences (hyper-personalized)
✓Configured outbound infrastructure with sending domains & deliverability setup
✓Live dashboard (real-time reporting of performance)
✓SDR/AE playbook + qualification and follow-up scripts
✓Automated CRM mapping and activity import
✓Complete handover protocol with video walkthrough

Data-driven AI outbound system in 14 days for under €2,000. Limited builds per month to guarantee speed and quality.

What to expect on the first call (15-30 minutes)

1.
Introductions and your desired outcome
2.
Presentation of our process for building a live AI outbound system in 14 days
3.
Walkthrough of the exact 14-day timeline we will run for you
4.
Terms, guarantee, and immediate next steps + checklist with all action items

Who this is for

Built for DACH B2B companies with complex, explanatory solutions in software, IT services, tech, SaaS, and cybersecurity selling to mid-market and enterprise accounts.

FAQ (top questions)

We cut out all the unnecessary parts. Instead of multi-month retainers, bloated agency overhead, or expensive ongoing management fees, we focus on delivering a production-ready system in 14 days. You pay once for the build, then own and run it yourself — or we can manage it at a fraction of traditional agency costs.
From the moment you sign a contract, you should count 2 weeks before seeing your first campaign live. The first weeks are dedicated to building your email infrastructure: we set up secondary domains and mailboxes and warm these up. During the warm-up process, we build your lead lists and draft your email and/or LinkedIn sequences. This process usually takes 2 weeks — which means that we send our first outreach messages by week 3.
We don't use your primary domain to send our outreach emails. If you're doing so, you should stop already, as it can have some disastrous impact on your domain reputation overall. We create secondary domains that redirect to yours. We then create mailboxes to send our emails. Whatever happens with these domains — your main domain reputation is safe. Because we have a handful of different domains, we can scale our sending volume in a safe way without risking your primary domain's deliverability.
Once our first drafts are ready, we'll send them your way for review. We won't send any messages you're not happy with. Similarly, we send you the list of prospects we plan to contact before doing so. If you're not happy with our targeting criteria, we'll revise and recreate these lead lists. Full transparency and approval at every step.
We only charge a one-time fee at the beginning of our cooperation (below 2k EUR) that we use to setup the entire outbound system for you. At the end of the setup we will handover the workflows and all the tools to you, together they will cost below 300 EUR per month to maintain and continue the Outbound System. The first month of the tools is also included in the one-time fee. No long-term commitments, no hidden costs.
We create a client login in our sending tool. With this, you get a view of every relevant metric, such as: the number of leads contacted, the number of emails we send, the percentage of leads that opened our emails, and the percentage of positive replies. On top of that, we track additional metrics such as your email-to-lead ratio, contact-to-lead ratio and we further enrich results to get a sense of what are your best performing target segments. Real-time visibility into what's working.
Includes one ICP and one outbound workflow. Multi-ICP builds are available as an add-on.
We provide alternative paths (CSV imports, temporary sending domains) but full guarantee requires access per the pre-read checklist.
Replies are routed to your SDR/AE. We provide reply handling SOPs and can manage replies for you as a managed service.
We align on qualification criteria during discovery (budget, authority, need, timeline) and validate meeting quality against those criteria.

Our guarantee

We deliver a fully functional, custom outbound system in 14 days for under €2,000 that will generate 4+ qualified ICP meetings per month starting Day 15 - or you don't pay a cent. If we don't meet the agreed KPI, we will continue optimizing for free until it's met.

Ready to get a live AI outbound system in 14 days?

Book a Call

Book now and we'll send your tailored 14-day pre-read and required access checklist so week 1 is productive.