“Outbound became our strongest channel in just 8 weeks.”
— VP Sales, B2B SaaS Company
Case Study
How this B2B SaaS replaced events and telemarketing with automated ai-outbound—and booked demos from day one.
Overview
Industry: B2B SaaS
Location: Stuttgart, Germany
Company Size: 50–200 employees
Timeline: 8 weeks
This company provides a cloud-based review and approval platform for teams that create and iterate on files, designs, and media — helping them collaborate more efficiently, collect feedback clearly, and finalize work faster.
They already had:
- Established SaaS with big logos
- Mix of cold calling, events & product led growth
What they lacked was a scalable outbound system that could replace expensive telemarketing and event-driven lead gen.
The Challenge
Expensive, unscalable lead generation channels.
- Did not want to scale up SDR Team further to protect profitability
- Burned from telemarketing and other lead gen agencies in the past
- Events were costly and unpredictable
- Cold calling was time-intensive and hard to scale
- No automated, AI-driven outbound system
As an established SaaS with proven product-market fit, this company needed a scalable, cost-effective alternative to traditional lead gen.
The Goal
Build an automated outbound system that:
- Replaces events and telemarketing
- Books demos from day one
- Confirms message-market fit quickly
- Closes cold new business deals
- Becomes the strongest outbound channel
The Solution
AI-Driven Automated Outbound System
We built a fully automated, AI-enhanced outbound system specifically for B2B SaaS:
Inside the System
How the Workflow Works (High-Level)
1. ICP Definition & TAM Building
Defined target accounts for review and approval platform:
- Marketing and creative teams
- Agencies and freelancers
- Large enterprises with review workflows
- Firmographic and technographic filtering
2. AI-Enhanced Message Development
Created AI-powered personalized messaging:
- Account-specific personalization
- AI-assisted content review angles
- Workflow pain point identification
- Multi-variant A/B testing
3. Multi-Channel Sequence Setup
Built integrated multi-touch sequences:
- 6-touch email sequences
- LinkedIn connection and messaging
- Automated follow-up logic
- Reply detection and routing
4. Infrastructure & Deliverability
Configured production-grade sending:
- Domain setup and warm-up
- Deliverability optimization
- ESP integration
- Tracking and analytics
5. Launch & Optimization
Soft launch with immediate optimization:
- Tier 1 account targeting
- Real-time performance monitoring
- Subject line and CTA optimization
- Reply quality validation
The Result
Immediate Impact
- 1st demo booked on first day
- Now 5 demos per week on avg.
- 2 COLD new business deals closed won with 1 week sales cycle
- Message Market Fit confirmed at 14%+ RR and 3% booking rate on COLD leads
After 4 Months
- 6 COLD new business deals
- Outbound system strongest outbound channel
- Long-Term Collaboration established
Before vs. After
Before
- Established SaaS with big logos
- Mix of cold calling, events & product led growth
- Did not want to scale up SDR Team
- Burned from telemarketing and other lead gen agencies
After
- 1st demo booked on first day
- 5 demos per week on avg.
- 2 COLD new business deals closed
- 14%+ Reply Rate
- 3% booking rate on COLD leads
- 6 COLD new business deals after 4 months
One-Line Transformation
Before: Expensive, unscalable lead generation relying on events and telemarketing.
After: An automated AI-driven outbound system that books demos from day one and becomes the strongest channel.
Who This Is For
Teams who:
- B2B SaaS companies looking to replace expensive lead gen channels
- Teams wanting to scale without hiring more SDRs
- Companies burned by telemarketing and lead gen agencies
- SaaS businesses ready to automate outbound with AI